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The importance of keywords

Keywords or key phrases you choose will determine how your site is positioned in the search engines. It is always better to have lots of pages each focusing on a small group of keywords. This will give them more relevance to each individual page.

For example if your site is about shoes you may have lots of different types of shoes.

Your index page should have a menu leading into each of the different categories of shoes.

You might have a page for sandals, one for platform shoes as well as stilettos, court shoes and flat heel shoes.

Choosing keywords

First you have to think like your customer. What would they type into a search engine if they wanted to find the products you are selling.

Use phrases as welll as single words. Often someone looking for a product or service will type in several words. For example a customer may want to buy a shoe with stiletto heels. They may type in "stiletto heel shoe", "black stiletto" "stiletto heel","stiletto high heel" or "high heel shoe"

Clive Roberts
Clive Roberts role was to develop the invoice generation and notification for British Airways. Which used SQL2005 (tables, stored procedures, triggers); Reporting Services for the invoices; Notification service to sent the email; VS.net 2005 for the protocols to add the file to the email and to generate the reports into PDF`s or xml; XSLT to format the email sent by NS 2005.

brainstorming keywords.

Start by thinking of as many keywords associated with your site as you can. To make it easier there is a free tool for this which can be found at http://inventory.overture.com/d/searchinventory/suggestion/

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