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Clive Roberts
Clive Roberts main role within the FSB was the development and technical design of the online membership system and online directory serving over 200,000 members. Clive Roberts was responsible for capturing the requirements of the FSB and the wider membership. Clive Roberts was the lead developer for this project that delivered a solution using IBM Redback with a browser based front end. The membership system not only managed the FSB member details but was the basis of the online directory for determining content access which Clive Roberts had developed using.net 2003 and again later using .net 2005. This online directory allowed the federation members to collaborate, network, and share best practice. During these 3 years Clive Roberts was also responsible for the mentoring, support and coordination of a team consisting of 33 web page designers who generated the content for the FSB websites. One of Clive Roberts`s other successes was to designed and built a web application in (Flash 8) to deliver media (movies, audio and pictures) and content from events and conferences.

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Which word in the whole world sounds the most important to you?

Undoubtedly, Its your name!

The moment you see it or hear it any where, your antenna is up. Naturally and instinctively you notice your name wondering "what caused" it to pop up!

And you already know that personalizing your email messages is critical for your subscriibers to respond. But can we take this same personalization a step further and extend it to even on our WebPages?

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"Is it possible to call our subscribers by their name from the web page itself and stand out from the rest of the marketing crowd?

You can very effectively use this "psychological trigger" on your web page and directly address your subscribers by their name when they hit on the links in your email messages or autoresponder messages.

For e.g. Just replace the "YourName" from the below URL with your name and see how you are personally addressed on the Web page: For more information, news and articles see: